Vitamin Water 10: Vanity
T.A.G. needed to better understand how young people today relate to health, fitness, and body image to inform their Vitamin Water 10 new business pitch. True Stories designed and executed a research project that combined traditional ethnography with respondent-generated content. This is a chapter about the role of vanity.
- Researchers: Jordan Olshansky and Gabrielle Warner
- Camera: Alex Chu
- Additional Camera: Rachel Murray
- Editor: Jordan Olshansky
- Additional Editing: Matt Bauer