Vitamin Water 10: Trade Offs
T.A.G. needed to better understand how young people today relate to health, fitness, and body image to inform their Vitamin Water 10 new business pitch. True Stories designed and executed a research project that combined traditional ethnography with respondent-generated content. This chapter is about health trade-offs.
- Researchers: Jordan Olshansky and Gabrielle Warner
- Camera: Alex Chu
- Additional Camera: Stephan Grot, Lyndsay West, Rachel Murray
- Editor: Jordan Olshansky
- Additional Editing: Matt Bauer