Vitamin Water 10: Stephan
T.A.G. needed to better understand how young people today relate to health, fitness, and body image to inform their Vitamin Water 10 new business pitch. True Stories designed and executed a research project that combined traditional ethnography with respondent-generated content. This is what happened when we gave Stephan a camera.
- Researchers: Jordan Olshansky and Gabrielle Warner
- Camera: Stephan Grot
- Editor: Jordan Olshansky
- Additional Editing: Matt Bauer