Sprint: Chirag
Hal Riney and their client Sprint PCS wanted to know how to communicate with wireless customers in a competitive landscape filled with noisy messages around price and promotions. True Stories conducted depth ethnographies and found that the emotional promise of the technology would trump rational features every time. This is Chirag.
- Researcher: Jordan Olshansky
- Camera: Beau Bouverat
- Editor: Beau Bouverat