Miller High Life: The High Life
Wieden + Kennedy needed to demonstrate to their client a deeper understanding of the High Life target and to inspire more impactful work from their creative teams. They hired True Stories to create a 10-minute documentary about the true High Life customer. This is the introduction to that film.
- Researchers: Jordan Olshansky and Scott Cromer
- Camera: Beau Bouverat and Roger Gardner
- Editor: Roger Gardner