Branded Content

ESPN Life Stages

ESPN is great at selling advertising aimed at 18-24 year old males. But between all their TV programming, ESPN radio, the Web site, mobile, and more, ESPN has content to appeal to Americans of every life stage. Our film, Seasons, brings this fact to life with emotional resonance. ESPN uses this film today to broaden the appeal of their network to current advertisers and to bring in new ones.

Seasons

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ESPN College Football

Big New York advertisers and media agencies don't always understand the passion for college football that exists in places like Tuscaloosa and Iowa City. As such, they don't pay the premium for advertising on college football that they do for, say, the NFL. ESPN Analytics had a simple task for True Stories: bring this passion for college football to life in the most emotional, compelling way possible. In response, we immersed in college football culture and came out with the short film, I Believe.

I Believe

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I Believe (Trailer Version)

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ESPN Deportes

ESPN Deportes wanted to show advertisers that to reach Hispanic Americans, they should associate themselves with their greatest passion: futbol. So they asked True Stories to document Latino soccer fans across the country. The result is our short film about soccer passion: Una Pasión.

Una Pasión

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Una Pasión (Trailer Version)

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Jim Beam

True Stories was hired to produce this online film series about underdog artists who embody the Jim Beam spirit of inegrity and character. Jordan Olshansky of True Stories was proud to co-direct these films with Beau Bouverat.

The Stuff Inside:
Mark Murrmann

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The Stuff Inside:
Crown City Rockers

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The Stuff Inside:
Russ Abbott

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The Stuff Inside:
Summer of Tears

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McKesson

McKesson was beginning the development of a new EMR (electronic medical records) software application geared specifically towards the oncology market. The development process was going to involve customers to an unprecedented degree, the timeline was extremely aggressive, and McKesson wanted to document the whole thing to show their customers just how much effort and expertise went into the process. The asked True Stories to do the documenting. This short film is the result.

EMR

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Dwell Magazine

True Stories partnered with director Beau Bouverat and TINBIKE Productions to produce this five-part series on leading
architects and designers.

Dwell Design Leaders:
Michelle Kaufmann

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Dwell Design Leaders:
Andrea Cochran

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Dwell Design Leaders:
Ken Isaacs

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Dwell Design Leaders:
Christopher Deam

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Dwell Design Leaders:
Julius Shulman

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AAA

AAA of Northern California, Nevada, and Utah asked Jordan Olshansky of True Stories and his collaborator, Beau Bouverat, how best to celebrate their region of the country through film. We suggested a road trip. They were in!

Road Trip

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AAA wanted to celebrate their employees in a purely visual way. This is how we did it.

Employees

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Uponor

Dalton Sherman was challenged by their Finnish client Uponor, makers of PEX piping, to bring the company to life in a more emotional way for their employees around the world. True Stories was hired to produce a film that celebrated what the PEX pipes make possible.

BMW, Spadina, Training, People

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Jamba Juice

We made this film for Jamba Juice to show the world what their core brand value--Positive Energy--was all about.

Positive Energy

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Marin Charitable

Dalton Sherman was challenged by their Finnish client Uponor, makers of PEX piping, to bring the company to life in a more emotional way for their employees around the world. True Stories was hired to produce a film that celebrated what the PEX pipes make possible.

Draw Bridge

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Next Generation Scholars

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Trips for Kids

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Ben Fuller

The musician Ben Fuller (benfullermusic.com) had launched his first EP and was getting traction on radio. Several stations in Eugene and Portland were playing the record, and Ben embarked on a mini-tour of the region. True Stories' Jordan Olshansky happened to be there, so...he documented it.

Oregon Radio Tour

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