JIM BEAM PRESENTS, RUSS ABBOTT: True Stories was hired to produce this online film series about underdog artists who embody the Jim Beam spirit of inegrity and character. Co-directed by Jordan Olshansky and Beau Bouverat, this installment features the badass Georgia tattoo artist, Russ Abbott.
COMPASS BANK & THE ECONOMY, PART 2: When Grey pitched the Compass business, they needed to understand how people in the South were dealing with the economy and their feelings towards small businesses. This is part two of our ethnography.
VITAMIN WATER 10, VANITY: T.A.G. needed to better understand how young people today relate to health, fitness, and body image to inform their Vitamin Water 10 new business pitch. True Stories designed and executed a research project that combined traditional ethnography with respondent-generated content. This is a chapter about the role of vanity.
SPRINT, SHIRAG: Hal Riney and their client Sprint PCS wanted to know how to communicate with wireless customers in a competitive landscape filled with noisy messages around price and promotions. True Stories conducted depth ethnographies and found that the emotional promise of the technology would trump rational features every time. This is Shirag.
AAA, ROAD TRIP: AAA of Northern California, Nevada, and Utah asked Jordan Olshansky of True Stories and his collaborator, Beau Bouverat, how best to celebrate their region of the country through film. We suggested a road trip. They were in!
JIM BEAM PRESENTS, MARK MURRMANN: True Stories was hired to produce this online film series about underdog artists who embody the Jim Beam spirit of inegrity and character. Co-directed by Jordan Olshansky and Beau Bouverat, this installment features the fly on the wall, documentary photographer Mark Murrmann.
THE HIGH LIFE: Wieden + Kennedy needed to demonstrate to their client a deeper understanding of the High Life target and to inspire more impactful work from their creative teams. They hired True Stories to create a 10-minute documentary about the true High Life customer.
UPONOR, TORONTO REMODEL: Dalton Sherman was challenged by their Finnish client Uponor, makers of PEX piping, to bring the company to life in a more emotional way for their employees around the world. Jordan Olshansky of True Stories partnered with Beau Bouverat to create a film that celebrated what the PEX pipes make possible. This chapter highlights the remodel of a property in Toronto.
UPONOR, BMW WORLD: Dalton Sherman was challenged by their Finnish client Uponor, makers of PEX piping, to bring the company to life in a more emotional way for their employees around the world. Jordan Olshansky of True Stories partnered with Beau Bouverat to create a film that celebrated what the PEX pipes make possible. This chapter highlights the architecture of BMW World in Munich.
DWELL DESIGN LEADERS, CHRISTOPHER DEAM: True Stories partnered with director Beau Bouverat and TINBIKE Productions to produce this five-part series on leading architects and designers. This one features the modernized Airstreams of Christopher Deam.
DWELL DESIGN LEADERS, ANDREA COCHRAN: True Stories partnered with director Beau Bouverat and TINBIKE Productions to produce this five-part series on leading architects and designers. This one features the brilliant and elegant landscape architect Andrea Cochran.
JIM BEAM PRESENTS, CROWN CITY ROCKERS: True Stories was hired to produce this online film series about underdog artists who embody the Jim Beam spirit of inegrity and character. Co-directed by Jordan Olshansky and Beau Bouverat, this installment features conscious hip-hop gods, Crown City Rockers.
COMPASS BANK & THE ECONOMY, PART I: When Grey pitched the Compass business, they needed to understand how people in the South were dealing with the economy and their feelings towards small businesses. This is part one of our ethnography.
JAMBA JUICE, POSITIVE ENERGY: We made this film for Jamba Juice to show the world what their core brand value--Positive Energy--was all about.
VITAMIN WATER 10, TRADE-OFFS: T.A.G. needed to better understand how young people today relate to health, fitness, and body image to inform their Vitamin Water 10 new business pitch. True Stories designed and executed a research project that combined traditional ethnography with respondent-generated content. This is a chapter about health trade-offs.
DWELL DESIGN LEADERS, MICHELLE KAUFMANN: True Stories partnered with director Beau Bouverat and TINBIKE Productions to produce this five-part series on leading architects and designers. This one features the queen of the pre-fab, Michelle Kaufmann.
JIM BEAM PRSENTS, SUMMER OF TEARS: True Stories was hired to produce this online film series about underdog artists who embody the Jim Beam spirit of inegrity and character. Co-directed by Jordan Olshansky and Beau Bouverat, this installment features L.A. comedy troupe Summer of Tears.
DWELL DESIGN LEADERS, KEN ISAACS: True Stories partnered with director Beau Bouverat and TINBIKE Productions to produce this five-part series on leading architects and designers. This one features the quirky genius of Ken Isaacs.
SPRINT, KARL: Hal Riney and their client Sprint PCS wanted to know how to communicate with wireless customers in a competitive landscape filled with noisy messages around price and promotions. True Stories conducted depth ethnographies and found that the emotional promise of the technology would trump rational features every time. This is Karl.
LEVIS, HENRY DUARTE: Levi's was considering a partnership with psychedelic denim designer, Henry Duarte. True Stories was tasked with identifying a young target audience for Duarte's classic designs. The result was the discovery of a large subculture that blends retro and contemporary values.
UPONOR, PEOPLE: Dalton Sherman was challenged by their Finnish client Uponor, makers of PEX piping, to bring the company to life in a more emotional way for their employees around the world. Jordan Olshansky of True Stories partnered with Beau Bouverat to create a film that celebrated what the PEX pipes make possible. This chapter highlights the importance of people to Uponor.
SPRINT, JEN & PETE: Hal Riney and their client Sprint PCS wanted to know how to communicate with wireless customers in a competitive landscape filled with noisy messages around price and promotions. True Stories conducted depth ethnographies and found that the emotional promise of the technology would trump rational features every time. This is Jen and Pete.
DWELL DESIGN LEADERS, JULIUS SHULMAN: True Stories partnered with director Beau Bouverat and TINBIKE Productions to produce this five-part series on leading architects and designers. This one features 97-year old architectural photography legend Julius Shulman.
VITAMIN WATER 10, BALANCE: T.A.G. needed to better understand how young people today relate to health, fitness, and body image to inform their Vitamin Water 10 new business pitch. True Stories designed and executed a research project that combined traditional ethnography with respondent-generated content. This is a chapter about the importance of Balance.